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02.08.2019

e-BIG News – Edition 18

Lenticular Display at KLCC Convex Crossing
Applying the technology of lenticular display, advertisers are now able to concurrently exhibit 2 or more products on 1 static panel. Netflix maximises reach for 2 of its featured movies; Paskal and Triple Frontier by promoting each movie on different sides of the lenticular display, at the KLCC Convex Crossing. Targeting the 1.1 million pedestrians crossing this tunnel monthly, the branded experience offered by Netflix encourages pedestrians to have Netflix as the top-of-mind brand for video-on-demand service.

The KLCC Convex Crossing connects Suria KLCC to the KL Convention Centre. This tunnel is mainly used by business leaders, affluent shoppers, trendy and influential youths as well as local and international travellers.

Cubig Series @ Sultan Ismail
The famous Jalan Sultan Ismail, which is frequently used by corporate decision makers, high-end shoppers and urban dwellers, forms a catchment area for brands looking to target affluent KLites.

Strategically located at the traffic light junction of Jalan P Ramlee and Jalan Sultan Ismail, The Cubig Series @ Sultan Ismail offers 12
screens with brilliant illumination that radiates compelling brand messages to audiences during their dwell time at this junction. The screens were upgraded in June 2019 and now offer digital displays with superior resolution allowing advertisers to promote their products with realistic effects - appearing instantaneously reachable!
MIX & MAX Packages Big Tree's 25th Anniversary Sales Packages
This year, Big Tree celebrates 25 years of thinking Big! As a thank you to its clients and agencies, Big Tree is introducing a new and exciting integrated OOH media package. Commemorate this important milestone with Big Tree and achieve incredible savings by exploring the newly launched Mix & Max Package.

The Mix & Max Package will benefit partners looking to build brand awareness whilst engaging a wider audience across all regions in Malaysia. The idea is to mix options from Big Tree’s diverse range of OOH media formats, hence, maximising the impact of campaigns.

Furthermore, every package purchased will allow clients to contribute to the Media Prima-NST Humanitarian Fund, which aids individuals in need of medical assistance, disaster relief and economic support.

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