e-BIG News - Edition 34 | Big Tree
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31.12.2023

e-BIG News - Edition 34

 

The new stars, the Digital Tower Series @ Persiaran Surian and Digital Tower Series @ Jalan Cheras enchant the gaze of business travelers, working professionals, trendy shoppers, daily commuters and nearby residents with their screen to screen journey of captivating visuals as brands weave engaging content on this lustrous series of premium street furniture.

Liberate Brand
Liberate Brand

Advertisers now possess the power to command attention from vast audiences along these bustling roads collectively hosting an impressive 7 million passers-by each month. Embrace the epicenter of attention and elevate your brand message amidst these dynamic pulses of today!

It was that time of the month for Shopee, Lazada, TikTok and Shopback with their biggest 11.11 sale! They stole the limelight around Klang Valley, stationing their best deal announcements on various premium digital OOH screens along key highways, high traffic roads, LRT train stations and transit hubs that cohesively see millions of people a day.

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Shopee x Dolla, on the other hand, went above and beyond with their stunning bigger-than-life anamorphic motion visual on the signature CuBig @ KLCC Junction, featuring the all-fame Dolla group, reaching out to young pedestrians and road users at the high-traffic junction in front of Suria KLCC. These limitless boundaries for brand recognition in the buzzing city of KL made this sale a big madness!

Beauty of Joseon and Numbuzin made way to an uncharted universe of skincare at the KLCC Convex Crossing that connects Suria KLCC to the KL Convention Centre.

The two talk-of-town brands came together offering not just any but a 360 immersive brand experience at the pedestrian walkway with equally unique identity creatively executed - through real-life showcase displays, LED glow and 3D protrusions, breathing life into these visuals to garner vast audience attention and engagement.

The creatives intrigued multiple senses of audiences - particularly sight and touch which only intensified shopper marketing experience almost immediately converting them into potential business leads.

Samsonite and BMW iX1 were two of the numerous big players that made stunning bigger-than-life, anamorphic appearances on the iconic CuBig @ KLCC Junction that turned millions of heads at the high traffic junction in front of Suria KLCC.

Introducing their latest luxurious editions at this very location only elevated their brand stature as a premium name respectively in addition to sharing their bird’s eye view to fly high, big and beautiful in the centre of Kuala Lumpur to create great brand recall from highly sophisticated audiences.

In conjunction with World Mental Health Day last October 10th, Big Tree advocated on mental health awareness through their campaign calledApa Khabar? or known as #ApaKhabarBigTree to remind Malaysians to check in on their loved ones with a simple everyday greeting, “Apa khabar?”.

Big Tree featured twelve uplifting messages and photos shared by fellow Malaysians who won this contest on Big Tree’s digital OOH screens along major highways, city streets, LRT train stations and shopping malls in Klang Valley throughout the month. 

As a leader in OOH advertising in Malaysia, Big Tree is indeed proud to have materialised this idea, garnering strong support from Malaysians to foster a loving and supportive community, as well as, to see that the campaign has opened up opportunities for mass media such as OOH advertising to embrace a more personal approach when conversing with the mass audience.

 

While outdoor advertising takes place on a gigantic space, it makes up for an obvious eye-catch that takes a little bit more to cut through the advertisement clutter. Vitagen, Marigold Peel Fresh, Marigold HL and Marigold Moo Fresh featured outstanding and clear-cut visuals that made their products the focal point of their advertisements using bright colours and short, straightforward narratives to amplify their product displays further.

Command attention and defy the chaos of clutter in the vast landscape of OOH advertising, making them a beacon of simplicity and effectiveness.

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