BIG RIDE establishes a stronghold of extensive transit networks in Klang Valley via the LRT, KL Monorail, and Express Rail Link converging at Malaysia’s main transportation hub, KL Sentral.
Engage more than 20 million commuters per month, encompassing the highly connected urban audience who are mobile, trendy and influential, within a multitude of unique and repeated visitors across all regions of Klang Valley.
Big Tree supports the captivation of these audiences for advertisers, through diverse attractions and innovative interactions along the commuters’ journey.
The extensively linked and integrated transit lines offer an enclosed catchment area, converting dwell time into a unique platform for immersive brand experience by advertisers.
This enriched commuters’ traveling experience are possible by dominating train stations reflecting brand supremacy, trains into mobile brand communication channel, or pillars which establish brand domination within the heart of KL’s Golden Triangle.
- 98% of commuters notice advertising in the LRT.
- 99% agree that OOH ads increased their interest towards a brand / product / service.
- 93% felt that OOH ads made them want to buy product / brand/ service advertised.