- BIG + bridges out-of-home solutions with online capabilities.
- Prompts consumers via out-of-home advertisements and retargets them further on their mobile.
- Induces an immediate call-to-action, where upon seeing advertisements on static or digital out-of-home, audience would be able to take action on advertisements instantaneously.
GEOFENCE TECHNOLOGYServing online banners on smartphones upon entering a designated geofence, or could be retargeted after leaving the designated geofenced area.
Audience would be prompted of brand messages by out-of-home advertisements, then reinforced brand message delivery via online banners on smartphones.
IMAGE SCANNING TECHNOLOGYInteractive visual scanning of out-of-home static images or digital screens using smart devices, leading to online activation and engagement.
Out-of-home advertisements prompt audience of brand messages and to scan the advertising image, leading them to advertiser’s home page or microsite for immediate engagement.
DYNAMIC DIGITAL CONTENTCustomising branded messages with real-time influence by weather, vehicle identification, social engagement, facial recognition and live streaming.
WEATHER DETECTIONDetection of changes of real-time weather or temperature allowing for advertising visuals relevant to current weather to be pushed and served to audiences on out-of-home digital screens.
VEHICLE IDENTIFICATIONIdentification of vehicle brand / model / type / colour, then provide a real-time response on the digital screens, according to products relevant to the subject’s characteristics.
SOCIAL ENGAGEMENTAuthentic and real-time user generated content in the form of messages or photos via hashtag pulling, displayed on digital screens to fulfill brand engagement.
FACIAL RECOGNITIONAbility to recognise facial features (age, gender, facial expressions), then provide a real-time response on the digital screens, according to products relevant to the subject’s characteristics.
LIVE STREAMINGTransmission of real-time events or product launches or promotions on digital screens via screen domination or intermittent advertising pockets, allowing direct viewing by audiences. This would allow immediate contextual update to audiences.