BIG BUY distinctively position brands amongst high-spending, urban shoppers across all demographics at the point of purchase. Often, purchase decisions are made in the retail environment; hence, brands have the opportunity to generate strong influence at the crucial moment of decision-making. Big Buy enhances brand prominence and fame, augmenting shopping experience and ultimately incrementing sales revenue.

Gain competitive advantage to impact retail purchases by creating an eventful shopping experience amongst the shoppers in premium retail hubs in the Klang Valley; KLCC Tunnel Experience, Convex Crossing, Carpark and Elevated Walkway, also NU Sentral.