Shukor Ariffin
- Chief Executive Officer -
Shukor has been named Chief Executive Officer (CEO) in November 2017 and serves on its Board of Directors.

Shukor has played a key role in strategic business planning and product development and innovation since he joined the company in 2003. Prior to being appointed as the CEO, Shukor successfully managed the Business Development and Corporate Planning department, responsible in managing and developing activities of business concerned with the production of innovative media formats that would cascade the brand messages of advertisers effectively to targeted consumers. He also reviews Big Tree’s financial statements and other performance data to measure strategic and organic growth are in alignment with company’s business objectives. Shukor is as well responsible to formulate and execute plans for enhancement of resources to consistently meet the requirements of business partners and stakeholders. He rose to the ranks of General Manager of Operations in 2011, and Chief Operating Officer in July 2017.

Before joining Big Tree, he has served with PLUS, Medas Corporation and Azlan & Associates Consulting, contributing to the accumulation of experience in stakeholder management and a meticulous comprehension of financial and legal fundamentals.

Shukor graduated from the University of Bradford with a Bachelor of Science (Economics).
Muhamad Fariz Mustafa
- General Manager, Operations -
Fariz serves as the General Manager of Operations. He is responsible to consistently meet defined metrics to achieve operational objectives entailing expansion of business, coordination of organisational conduct, product innovation and site development.

Fariz plays a key role in the identification and acquisition of new revenue generating streams in Malaysia and abroad within the scope of out-of-home (OOH) advertising which include undertaking market research and analysing industry data. His insights are pivotal in the establishment and innovation of aesthetically appealing and technologically-advanced media formats allowing advertisers to engage consumers with refined OOH advertising experience. Furthermore, he manages relationship with concessions, along with generating ideas and initiatives to achieve synergistic growth within established partnerships.

Prior to being in Big Tree in 2009, Fariz had a collective three-year stint in UEM Land Holdings and Messrs. Abu Talib Shahrom, advising on legal matters with respect to government and local authority regulations in all business operations and investments.

Fariz holds a bachelor’s degree in Law from Universiti Teknologi MARA (UiTM) followed by a Postgraduate Diploma in Syariah Law & Practice from the same university.
Gan Kai Wen
- General Manager, Sales -
Kai Wen is the General Manager of Sales and is responsible for the integration of Big Tree’s suite of OOH offerings that includes both static and digital OOH media in cities and on expressways, along the Klang Valley transit network, and at retail hubs. She develops sales strategies to qualify for market trends and to ensure Big Tree consistently has the leading edge in advertising. Additionally, Kai Wen determines business opportunities through multiple routes to penetrate the multi-tier segments of every industry.

Kai Wen joined Big Tree in 2004, serving the Big Drive division, and establishing her sales influence amongst reputable advertisers and media agencies. She led the Big Ride and Big Buy divisions in 2010 as a Group Account Director, then moved up the ranks to General Manager in 2014. She assumed her current role of heading sales for Big Tree in 2019. Prior to joining Big Tree, Kai Wen explored multilevel-marketing and the retail industry.

Kai Wen obtained her Bachelor of Arts degree majoring in international studies from the University of Malaya (UM).
Nita Zulkifli
- General Manager, Marketing & Creative Services -

Nita is the General Manager of Marketing & Creative Services. She ideates and implements both offline and online marketing and communication strategies in augmenting sales initiatives as well as to continuously build the brand of Big Tree. She curates effective storytelling resonated by creative ideation in delivering Big Tree’s campaign messages to impact stakeholders. Nita oversees market analysis and research in identifying industry trends and opportunities, also to have objective insights on audiences for enhanced campaign implementation.

Nita joined Big Tree in 2001 and pioneered the development and actualisation of ambient media across all Big Tree divisions. Her skills in meticulous planning and coordination had been recognised through her ability in managing events with key partners of Big Tree. Later, Nita was made responsible to lead and cultivate the sales and organic growth of the transit and retail divisions. She also played a key role in developing and marketing Big Tree’s inaugural digital media formats. 

Nita earned her Bachelor of Arts Degree in Business Administration from Nottingham Trent University and an Advanced Diploma in Marketing and Graduate Diploma in Marketing from Olympia Business School.

Vinceton Garawat
- Group Account Director -
Vince is Big Tree’s Group Account Director overseeing the sale of OOH media under the Big Drive sales segment. He leads the sales team in expanding the influence of media formats on roads and expressways for advertisers’ brand ideology. He is also responsible in forming coherent practices at every sales touch-point to provide advertisers with exceptional sales experiences. 

Vince joined Big Tree as an Account Manager for Big Drive in 2009. Prior to this, he spent 2 years leading the business development team in a media corporation to identify and explore multiple business opportunities. He has also been involved in determination and acquisition of out-of-home sites. During his tenure with TGV Cinemas from 2002 to 2007, he managed and coordinated the end-to-end daily operations of multiple cineplexes.  

Vince holds a Bachelor’s Degree in Business Administration, majoring in marketing from Universiti Utara Malaysia (UUM).