Malaysian fans of international superstars are now putting on their creative hats to stunningly broadcast their beloved idol’s special day; fans self-produce bespoke birthday messages and advertise them on digital and static out-of-home (OOH). 

This meaningful interaction between fans and idols not only showcases the love and gratitude shared by fans for the latter party but also publicises the idol as studies have shown that 39% of Malaysians found OOH advertisements that feature famous celebrities more memorable.   

*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).