The world brightens up when we smile from our hearts and Colgate delivered this idea with exceptional visuals on digital out-of-home (DOOH) within the Klang Valley.

In conjunction with their new product launch, O2 Optic White toothpaste, Colgate featured the biggest and brightest smiles of their key opinion leaders, proffering a strong brand message of being our most beautiful when we smile unguardedly from our hearts. Colgate added vibrance to the KL City Centre and radiated noticeability on key arterial roads within the Klang Valley on multiple OOH media, as a study found 98% of Malaysians agree that OOH advertisements are a good way to learn about a new product. 

Leveraging on the findings that about 80% of Malaysians are able to recall advertisements seen on OOH, Colgate displayed their inexorable content on a sequence of DOOH media which induces multiple impact and augments recall amongst trendy shoppers, fashionistas, corporate executives, business owners and urbanites.

As Colgate lustrously illuminates brand remembrance, audiences continuously shine their sparkling pearly-white smiles.

*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).