Jaya Grocer makes life just a bowl of cherries through online purchases of groceries. They successfully souped up their brand noticeability with resplendent visuals through dynamic content on digital out-of-home (OOH) media promoting their online channel to drive engagements. 

Consumers are able to cherry-pick products from Jaya Grocer’s online channel at the convenience of their homes, offices or at their preferred locations and have the items delivered to them. With a recent survey indicating 54% of Malaysians have gone online or to a store to make purchases upon seeing a product that interests them on OOH, Jaya Grocer built excitement on key connecting roads across the Klang Valley.

With a selection of strategic OOH locations, Jaya Grocer also spiced up hyperlocal engagements by instituting presence within close vicinity of their outlets. Inducing memorability of the Jaya Grocer brand near points-of-purchase, OOH has been found to ignite a recall rate of nearly 80%.

*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022)