Living by their brand championing lines “Menceriakan Kehidupan Anda”, Sunlife adds joy and offers illuminating brand messages through out-of-home (OOH) media to its audiences in the KL City Centre and Damansara. Emitting ideas on the various values and products of Sunlife, audiences may experience a greater trust in the brand as a recent survey found that 93% of audiences have more confidence in brands seen on OOH.

Sunlife leveraged on the capabilities of OOH media on pillars along high-traffic and congested roads within the KL City Centre and Damansara to deliver a sequence of various messages and products. Establishing brilliant landmarks near to the Petronas Twin Towers, and along Jalan Sultan Ismail, audiences amongst PMEBs, and high-spending urbanites journeying in and out of KL would be enlightened with Sunlife’s presence. Sunlife further radiated their brand reach on the arterial road connecting Mutiara Damansara, Kota Damansara and to Sungai Buloh, as well as on Jalan Damansara, which experience a flow of traffic to and from LDP, Damansara Link (SPRINT) and TTDI. Sunlife brought positivity and dazzled the affluent demographics of KL City Centre and Damansara frequenting these areas.

*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).