While some may have seen dinosaur fossils, they are beyond extinction and are very much alive in the Kuala Lumpur (KL) city centre. Gawk, gasp, and gape as a dinosaur soar into the massive digital out-of-home (OOH) CuBig @ KLCC Junction, creating an unbelievable sight to the Homo Sapiens of KL.
With remarkable 3D anamorphic capabilities, large display, and stunning resolution, these life-like pre-historic creatures are able to take over the city of Kuala Lumpur (KL) to celebrate the arrival of the Jurassic World Dominion in cinemas.
Data has shown that upon seeing OOH advertisements that excite them, 92% of Malaysians are keen to talk about the advertisements with their families and friends while 49% of Malaysians have watched the programmes advertised*. Located at the heart of KL; KLites, PMEBs, shoppers, and movie-goers are free to unearth this epic Jurassic experience every time they frequent this junction, roar about the creative executions, and head to the nearest cinema to witness an end to this Jurassic era.
*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).