What better way to glamorise the Hari Raya celebration than to don the most charming apparel? The two beloved fashion brands; dUCk and LILIT, understood this notion better than most when they introduced their latest Hari Raya collection in high-traffic Digital Out-of-Home (DOOH) advertisements.

On the bustling streets of KL at Bukit Bintang and Jalan Bangsar, dUCk unveiled its latest collection, The Heritage dUCk, exuding an elegant presence amongst PMEBs and other road users. dUCk touches on the value of “sabar” by tying the delicate craft of woodcarving; the motives were carefully printed, embroidered, and embellished into their designs. 

Following dUCk as it spread out its wings on the SPRINT Highway is LILIT, a popular local fashion brand. Due to its attractive content and captivating visuals, LILIT’s Made Eid Easy collection of minimalist modest wear has wrapped the minds of young, trendy road users of the SPRINT Highway.

*Survey has proven that upon seeing OOH advertisements that interest them, 58% of people have gone to an online store and 54% have gone to a physical store to purchase the product advertised. With stunning Hari Raya campaigns at key locations, these iconic local fashion brands will continue to enchant niche audiences, typically during the month of Ramadhan and Syawal. 

*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).