Beautifying cityscapes on high-traffic connecting roads in the KL City Centre and at various bustling townships with their 5 Celebrities’ Beauty Must-Haves, Bio-essence created an impeccable presence on multiple OOH media. Intending to drive purchases with the brand in mind, Bio-essence graced the minds of consumers by showcasing the 5 international ambassadors; Vivian Hsu, Grace Chan, Linda Chung, Moon Lau, and Ge Ying Xuan, alluring consumers through their daily journeys by establishing recall as consumers commute from one place to another.

But that’s not all – the Bio-essence glow was also seamlessly brought to life at the KLCC Tunnel Experience and KLCC Convex Crossing with impressive creative OOH executions, actualising a flawless brand experience and enrapturing the minds of consumers. A gorgeous 3D LED infinity mirror bedazzled with twinkling lights becomes the focal point of the high-traffic KLCC Tunnel Experience, unveiling the latest Bio-Gold Golden Skin Elixir. 

On the KLCC Convex Crossing, complementing the multiple 3D infinity mirrors are more 3D protrusions of the product and ravishing streaks of LED lights, all encapsulated in 360-view brand domination. Working professionals and young, trendy shoppers who frequent these walkways are to bask in the beautiful installations with each crossing, further increasing brand awareness and recall.

With a glowing brand presence, beguile, bewitch, and be top of mind.