Living by their lines, “Keriangan dengan setiap pesanan”, foodpanda emulates joy and happiness as they introduce their new brand ambassador, Pau-Pau, and drapes the Klang Valley and nationwide in their signature pink, offering audiences an unforgettable experience.

Furthermore, Pau-Pau created unmissable noticeability in the vicinity of KLCC by coming to life through a large anamorphic display on the Cubig @ KLCC Junction. Foodpanda also enhanced brand recall by creating a powerful presence on a series of static and digital OOH media located on key roads and on expressways within Klang Valley and nationwide.

Being the biggest transit hub in Malaysia experiencing the convergence of the LRT, KL Monorail, KTM, ERL and MRT lines, the KL Sentral Station was dominated by Pau-Pau that strategically created an enormous and immersive reach to audiences throughout Klang Valley. Train sponsorships were also employed to offer mobile advertising to road users, as well as an experiential 360-view that immerses Malaysians into the world of foodpanda.