Instituting a landmark in KL city centre, engaging extensive footfall amongst transit commuters, and generating talk-of-town brand immersion; Carsome coloured the LRT Masjid Jamek Station with its distinctive signature yellow to drive an impeccable branding initiative. 

On top of greeting commuters at the entrances and exit points of this station, Carsome extends its hallmark of signature yellow along the journey of commuters within this station at multiple touch-points, generating strong brand recall and driving substantial online engagement. An LED installation and protrusion of Carsome’s logo further excites commuters to explore and understand the offerings of Carsome.

Presence at the LRT Masjid Jamek Station enlarges Carsome’s pool of reach as this station experiences the highest ridership and is a key interchange station between the LRT Kelana Jaya Line and the LRT Ampang – Sri Petaling Line. Strategically located on Jalan Tun Perak and surrounded by corporate landmarks such as Menara OCBC and Menara UAB – CIMB, Carsome captivates PMEBs who frequent this station. This location further engages tourists and students because of its close proximity to Dataran Merdeka and SEGi College Kuala Lumpur.