Goodday unveiled their fresh new look with a giant 3D installation of their new milk carton at the Spectacular Junction. They created an unmissable landmark at the traffic-light intersection between Jalan Raja Chulan and Jalan Sultan Ismail to engage KLites made up of shoppers, corporate leaders, and trendy youths during their extended dwell time. 

The Spectacular Junction is a combination of towering Pillar Wraps for successive brand interaction, and a Capsule with an LED halo to deliver illuminating brand messages onto the heavy traffic head on.