The Malaysian Palm Oil Council (MPOC) have a message for the masses; consuming palm oil has great health benefits. To achieve their objective of raising awareness, they executed a stunning OOH campaign that focused on Klang Valley’s integrated transit network, relying on its immense connectivity to spread the word amongst Malaysians. 

Firstly, the MPOC generated audience engagement by creating an immersive brand experience via a sponsored train on the LRT Kelana Jaya line, which serves major interchange stations such as KL Sentral, Pasar Seni, and Masjid Jamek. The train internals boosted brand trust by enveloping commuters in unmissable branding throughout their journey, while the externals attracted the attention of audiences on platforms during their dwell time. The train also engaged motorists and pedestrians on the roads below by exciting them with the illusion of a moving billboard.  

In addition, they widened their presence to institute brand recall with a network of bright Lightboxes and Wall Glitz at key stations such at KLCC, Hang Tuah, and Subang Jaya, all of which experience high volumes of daily commuter traffic due to their close proximity to corporate offices, business districts, and shopping centres.