La Banda seized control of Klang Valley with an unmissable OOH takeover!

Netflix generated excitement leading up to the launch of Money Heist Season 5 with a synchronised countdown on a network of crisp digital screens at key locations such as Bangsar, TTDI, Subang Jaya, and the KL City Centre.

On launch day, Netflix delivered an explosively creative OOH campaign. They presented stunning anamorphic visuals on the CuBig @ KLCC Junction, and further enhanced the experience by washing Bangunan Getah Asli in La Banda’s signature colour, red. On top of that, a large LED balloon featuring the distinctive Dali mask was placed on the rooftop of the Bangunan Getah Asli to further fuel excitement.