Illuminating brand presence amongst road users of the SPRINT Highway, Coway enhanced its visual allure through eye-catching luminous channel lettering on a Unipole with extensive dimensions. With its striking visual appeal, these 3D letters increase the delivery of the brand message whilst intensifying visual impact and establishing the presence of Coway at the forefront of a bustling environment.

This large and creative display catches audiences travelling to and from Petaling Jaya, Bangsar, Damansara, and KL City Centre. The SPRINT Highway connects corporate and commercial landmarks such as Damansara City, Phileo Damansara, TTDI commercial centres, and The Curve; frequented by industry leaders, young trendy working professionals, and high-end shoppers. The marked presence of Coway enhanced by 3D channel lettering generates buzz and imparts brand trust amongst audiences.