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Case Studies

Bulan Bintang’s Raya Anamorphic Campaign at Cubig @ KLCC Junction

27 April 2022
Case Studies
Bulan Bintang’s Raya Anamorphic Campaign at Cubig @ KLCC Junction

Reaching for the Moon and Stars; while reaching for the moon and stars, it’s also about creating a landmark amongst star-studded Hari Raya apparel brands. 


Bulan Bintang, a Malaysian brand offering tasteful modest wear, instituted an impactful recall amongst consumers searching for Hari Raya outfits through its talk-of-town anamorphic content on the Cubig @ KLCC Junction.

Featuring larger-than-life figures in Baju Melayu, Bulan Bintang also included a “Selamat Hari Raya” wish to add joy to road users in the KL city centre, within the vicinity of the Petronas Twin Towers.