Decathlon activated the minds of sports enthusiasts with an energising and refreshing anamorphic content on the Cubig @ KLCC Junction.

City folks were graced by the presence of a gigantic orangutan and were left in awe as nature was brought to life on this digital out-of-home (DOOH) media at the heart of Kuala Lumpur. Featuring the thrill and ease of camping by a waterfall, Decathlon uniquely displayed their brand message garnering the public’s attention with this creative execution in conjunction with the recent grand opening of their new flagship store.

A recent study on the effectiveness of OOH advertising in Malaysia found that 83% of Malaysians have taken action after seeing a brand that interests them in an OOH advertisement and 54% of them have visited a physical store to purchase the product*.

With an exceptional take on outdoor activities in nature and sports, Decathlon’s strategized branding has indeed advanced beyond a conventional approach, landmarking itself as an industry flagship.

*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).