Almost reachable, tasteable and smellable; KFC unveiled a mouth-drooling realistic anamorphic visual of their “It’s Finger Lickin’ Good” fried chicken on the digital out-of-home (DOOH) media, Cubig @ KLCC Junction, leaving viewers with growling tummies as they idly wait at this highly congested traffic light junction. 

Showcasing an array of herbs and spices in 3D on this screen, KFC spiced up the journey of audiences by wanting to create original moments and reminisce nostalgic occasions as they enjoy every bite of KFC’s fried chicken. Strategically located near Malaysia’s prideful landmark, the Petronas Twin Towers, KFC hoped to engage audiences of all generations and across the demographic spectrum.

Delivering scrumptious visuals where audiences could resonate with the crunchy taste and signature aroma of KFC’s fried chicken, KFC may induce brand remembrance near to points-of-purchase where a recent study showed about 80% of Malaysians are able to recall OOH advertisements that were memorable to them, with F&B being at the top of their minds. 

Chickens may cluck, audiences will talk; the study also shows 45% of Malaysians will talk with friends and family about the product or brand that is “lickin’ good” on OOH. 

*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).