Your time of watching behind the screens is over – it’s now your turn to mask up and #JoinTheHeist. Experience the grand reveal at the LRT Masjid Jamek station where commuters are encouraged to peel off banknote stickers to uncover the sensational wall graphic of the fan favourite series. This immersive campaign invites commuters to stack up on Unified Korean banknotes and scan the QR code present on each sticker to join a Money Heist-themed escape room.

“It was clear that everyone on the train smelled the same thing. It was the smell of hope.” – Tokyo

Hope was indeed the smell that lingered the halls of the LRT station for this fascinating campaign which attracted students, trendy youths, and working adults to excitedly strip the wall clean, scan the QR codes, flaunt their “wealth”, and hopefully book a slot to participate in the escape room despite going about their busy day.

Adding more excitement to the launch of the new series, Netflix’s Money Heist: Korea — Joint Economic Area, Netflix Malaysia also teased shoppers and working professionals who are driving to and from Bangsar and along the LDP and SPRINT highway with huge digital displays of the series’ latest poster and trailer, tempting road users to immediately tune in to the show after a long day’s work because data has proven that upon seeing OOH advertisements that interest them, 49% of Malaysians have watched the programmes advertised*.

*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).

Your time of watching behind the screens is over – it’s now your turn to mask up and #JoinTheHeist. Experience the grand reveal at the LRT Masjid Jamek station where commuters are encouraged to peel off banknote stickers to uncover the sensational wall graphic of the fan favourite series. This immersive campaign invites commuters to stack up on Unified Korean banknotes and scan the QR code present on each sticker to join a Money Heist-themed escape room.

“It was clear that everyone on the train smelled the same thing. It was the smell of hope.” – Tokyo

Hope was indeed the smell that lingered the halls of the LRT station for this fascinating campaign which attracted students, trendy youths, and working adults to excitedly strip the wall clean, scan the QR codes, flaunt their “wealth”, and hopefully book a slot to participate in the escape room despite going about their busy day.

Adding more excitement to the launch of the new series, Netflix’s Money Heist: Korea — Joint Economic Area, Netflix Malaysia also teased shoppers and working professionals who are driving to and from Bangsar and along the LDP and SPRINT highway with huge digital displays of the series’ latest poster and trailer, tempting road users to immediately tune in to the show after a long day’s work because data has proven that upon seeing OOH advertisements that interest them, 49% of Malaysians have watched the programmes advertised*.

*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).