Honda speaks true to their words when they say “Prestasi Dominasi”. With powerful visibility on the Spectacular Arch, they dominated the minds of road users to dream of owning the brand’s new sexy rides. 

With exclusive red arches complementing the strong visuals, Honda also demonstrated its second message “Kebiasaan Bukan Halangan Untukmu” with a commanding presence, attention and power. This riveting campaign fueled and captivated users of the Federal Highway as studies have shown that more than 50% of Malaysians would find OOH advertisements that feature striking colours and catchy slogans to be more memorable*. 

*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).