The radical hit of the pandemic on the globe has sparked the habit of scanning QR codes with OOH leveraging its power as an impressive tool to drive audience engagement offline-to-online (O2O). 

Brands could capture real-time audience attention with immediate call-to-action  that potentially lead to swift conversions, and measure their engagement. As proven in a recent study, 62% of Malaysians would scan a QR code on an OOH advertisement to get more information of the brand, product or promotion. 

Simply scanning, and at a quick click-of-a-button, OOH media bridges O2O and flexibly drives conversions nearly anywhere and anytime. 

*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).