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Case Studies

Scott’s Grows in Size and Sticks Out With OOH

28 October 2022
Case Studies
Scott’s Grows in Size and Sticks Out With OOH

Scott’s excites children and adults alike as they journey through a lively gummy jungle at the Spectacular Junction at Jalan Sultan Ismail. Playing with vibrant colours and fun visuals on top of displaying two gigantic 3D life-like protrusions of the product, Scott’s gave the audiences a preview of their newly launched mango-flavoured multivitamin gummies.

A recent study has shown that 92% of Malaysians are keen to talk about memorable and interesting OOH advertisements with their friends and families*. With playful designs and largely creative 3D executions, Scott’s gummy goodness would certainly stick to the minds and lips of road users and passersby, igniting brand recall and boosting conversions.

*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).