Scott’s excites children and adults alike as they journey through a lively gummy jungle at the Spectacular Junction at Jalan Sultan Ismail. Playing with vibrant colours and fun visuals on top of displaying two gigantic 3D life-like protrusions of the product, Scott’s gave the audiences a preview of their newly launched mango-flavoured multivitamin gummies.
A recent study has shown that 92% of Malaysians are keen to talk about memorable and interesting OOH advertisements with their friends and families*. With playful designs and largely creative 3D executions, Scott’s gummy goodness would certainly stick to the minds and lips of road users and passersby, igniting brand recall and boosting conversions.
*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).