What would you do if a ghastly creature pops out in front of you in the middle of the city? Would you run in the opposite direction? Or would you perhaps push the creature out of the way?

Whatever it is you plan on doing, you have to think fast because Rasuk is now out and about in the city of Kuala Lumpur to get you! With an eerie presence on the digital screens at the KLCC junction, Times Square and at the LRT and Monorail stations, Rasuk doubtlessly sends shivers down the spine of shoppers, road users and commuters who are idly waiting for their trains and tantalises them to watch the movie. 

A recent study has shown that 67% of Malaysians find OOH advertisements with catchy visuals to be more memorable*. The same study also found that upon seeing a movie advertisement on OOH that interests them, 49% would watch the movie advertised*. 

*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).