KFC flags the externals of the Bukit Bintang MRT Station in RED announcing their new beverage supplier, Coca-cola to audiences within Klang Valley.
The wait is no more – KFC restaurants nationwide have transitioned to Coca-cola products as their main range of beverages beginning September 2022. With their brand-stamping ambassador, Colonel Sanders holding the signature Coke bottle at the Bukit Bintang MRT exteriors, KFC red-iates excitement and happiness in the centre of tourists’ attraction.
While road users and pedestrians spend a lot of time at the high traffic cross junction at Bukit Bintang, KFC delicately brought the KFC grandpa bigger-than-life, greeting audiences with a smile. KFC dominating along Jalan Sultan Ismail and Jalan Bukit Bintang, which are connected to Jalan Raja Chulan and key arterial roads in Klang Valley, garners great brand memorability amongst a wide range of audiences from boomers to millennials as well as urbanites, trendy shoppers, corporate decision executives and business owners. As shared in a recent study, 62% of audiences agree that a familiar OOH advertisement is more memorable.
As they say now, “Enjoy Ice Cold Coke with finger lickin’ good meals” with KFC today!