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Case Studies

Bukit Bintang in Finger Lickin’ RED!

30 September 2022
Case Studies
Bukit Bintang in Finger Lickin’ RED!

KFC flags the externals of the Bukit Bintang MRT Station in RED announcing their new beverage supplier, Coca-cola to audiences within Klang Valley. 

The wait is no more – KFC restaurants nationwide have transitioned to Coca-cola products as their main range of beverages beginning September 2022. With their brand-stamping ambassador, Colonel Sanders holding the signature Coke bottle at the Bukit Bintang MRT exteriors, KFC red-iates excitement and happiness in the centre of tourists’ attraction. 

While road users and pedestrians spend a lot of time at the high traffic cross junction at Bukit Bintang, KFC delicately brought the KFC grandpa bigger-than-life, greeting audiences with a smile. KFC dominating along Jalan Sultan Ismail and Jalan Bukit Bintang, which are connected to Jalan Raja Chulan and key arterial roads in Klang Valley, garners great brand memorability amongst a wide range of audiences from boomers to millennials as well as urbanites, trendy shoppers, corporate decision executives and business owners. As shared in a recent study,  62% of audiences agree that a familiar OOH advertisement is more memorable. 

As they say now, “Enjoy Ice Cold Coke with finger lickin’ good meals” with KFC today!