Takaful Malaysia keeps the flag-waving spirit alive amongst Malaysians with a heart-warming visual of a girl lovingly embracing the Jalur Gemilang and a message that not only commemorates the National Day celebration but also rings true to Takaful’s brand essence of protecting, sharing and caring for the community, “Di hatiku Takaful Malaysia”.

This inspiring campaign establishes a distinct brand presence on multiple key expressways, LRT stations and at NU Sentral mall, engaging road users, commuters and well-to-do shoppers to share the brand’s love for the country as a recent study has shown that 47% of Malaysians find OOH advertisements that are present in multiple locations more memorable*.

*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).