In conjunction with the launch of its new flagship cutting-edge gadgets, Galaxy Z Flip4 and Galaxy Z Fold4, Samsung makes magnificent appearances on key static and digital out-of-home (OOH) solutions, featuring the new gadgets within Klang Valley. 

Painting the CuBig @ KLCC Junction screen with its stunning life-like purple garden followed by a stretch of engaging content arrested audiences’ attention for a good 60 seconds while road users spend their time waiting at the high-traffic junction. Offering a strong brand message of the within-grip smartphones, Samsung also radiated noticeability on key arterial highways, the SPRINT and Federal Highway with its unmissable minimalistic visuals on multiple static OOH media. 

Leveraging on the mobility of its affluent audiences using these key roads, Samsung unfolds the release, augmenting brand recall amongst trendy shoppers, corporate decision executives, business owners and urbanites, as shared in a recent study that discovered 98% of Malaysians agreed OOH advertisements to be a good way to learn about a new product. 

As Samsung introduces the most versatile devices, audiences now can embrace the cheekiness of flipping and folding their smartphones.

*OOH Impact Study by Vase ai as commissioned by Big Tee (March 2022)