KUALA LUMPUR, 5 May 2021 – Big Tree, Malaysia’s leading out-of-home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, has unveiled the CuBig @ KLCC Junction, their newest and largest digital OOH media. The massive screen is located on Jalan Ampang, opposite the Petronas Twin Towers, capturing the attention of motorists and pedestrians at the traffic-light intersection of Jalan Ampang, Jalan Yap Kwan Seng and Jalan P Ramlee.
The CuBig @ KLCC Junction offers crisp, dynamic digital display, also anamorphic content capabilities where audiences are able to view life-like, 3D visuals on extensive digital screen dimensions. This immersive technology in digital art offers 3D stereoscopic view from specific angles allowing audiences to perceive depth and solidity in the visuals showcased.
Chief Executive Officer, Shukor Ariffin said “OOH forms a catalyst for enduring-consumer relationships by captivating the mobile audience as they go about their daily routines. The magnitude of this screen engages extensive audiences in the city centre, especially as they wait at this key traffic-light intersection. Audiences would be able to enjoy immersive brand experiences, potentiating talk-of town campaign creativity by utilising the anamorphic or 3D capabilities of the CuBig @ KLCC Junction. This will be the future of advertising on digital OOH”.
The launch was conducted online with key advertisers, media agencies, and major stakeholders amongst its viewers. The name “Impulse by Big Tree” was chosen as the launch name to fulfil the idea of OOH media generating awareness and influencing instinctive consumer behaviour.