BIG FLY expands the horizon of brand presence to East Malaysia, targeting the local population and international travellers. Institutionalise brand impression amongst East Malaysians at two key gateways into and out of Malaysia, namely the Kota Kinabalu International Airport (KKIA) and Kuching International Airport (KIA) which are among the busiest traveling hubs in Malaysia.

Airport terminals are closed environments with a high potential of capturing the attention of travellers whilst waiting the lengthy wait time of an average 1.5 hours creates a communication window for advertisers to affiliate with travellers through conventional or experiential advertising which expresses brand value.

Advertisers may influence the purchase intentions of travellers by constituting brand presence through sizeable or personalised media formats, strategically located to maximise reach.