North-South Expressway (NSE)

There is no doubt that the North- South Expressway (NSE) built and operated by Projek Lebuhraya Utara Selatan Berhad (PLUS), a 797km expressway from the border of Thailand in the north to the border of Singapore in the south on the western side of the peninsula, is the nation's most important transportation link. In addition, two other adjoining expressways complete the total 847.7 km of inter-urban toll highways, namely the New Klang Valley Expressway and Federal Highway Route 2. Big Drive's structures with over 675 displays are exposed to people from all walks of life with a steady traffic delivering constant exposure to the highest mobile audience in Malaysia. The NSE is also the main entry and exit points to the major market centers of Alor Setar, Penang, Ipoh, Seremban, Malacca, Johor Bahru and Singapore.