North-South Expressway (NSE)
There is no doubt that the North- South Expressway (NSE) built and operated by
Projek Lebuhraya Utara Selatan Berhad (PLUS), a 748km expressway from the
border of Thailand in the north to the border of Singapore in the south on the western
side of the peninsula, is the nation's most important transportation link. Additionally,
the NSE connects two other key inter-urban highways, namely the New Klang
Valley Expressway (NKVE) and Federal Highway Route 2. Big Drive’s media are
exposed to people from all walks of life with a steady traffic delivering constant
exposure to the highest mobile audience in Malaysia. The NSE is also the main entry
and exit points to the major market centers of Alor Setar, Penang, Ipoh, Seremban,
Melaka, Johor Bahru and Singapore.