When it comes to spoiling customers, MR.DIY isn’t exactly sorry.

In a cheeky campaign that tickled the imagination, MR.DIY “apologised” for being too helpful. Their solution? An OOH takeover featuring static billboards and overhead panels that stood out — literally.

Protruding elements were added to static billboards across Klang Valley, major highways and Kuantan, cleverly extending the visuals beyond the frame. Combined with the brand’s unmistakable yellow and cute, lovable visual, the result was unmissable!

This campaign proves that a static format doesn’t mean a static idea. With smart, creative use of billboards, MR.DIY managed to turn heads, raise smiles and cement their position as the go-to brand for everything from household bits to fashion fixes.

After all, if being helpful is a crime… MR.DIY is guilty as charged (and proudly so).