They say if you see something once, it’s a coincidence. Twice? A pattern. But when a clown keeps popping up on billboard after billboard, just silently staring? That’s a whole different story.

For their 6.6 Super Wow Sale, Lazada took a bold, visual-first approach. Their clown-themed activations had road users across Klang Valley doing double-takes (and maybe a little nervous glances).

No words, no slogan, and just a balloon-holding, deadpan clown daring you to look away. This attention-grabbing setup wasn’t just for show. It was a clever lure for Lazada’s “Match & Win” activation—a carnival-style contest designed to turn that burning curiosity into clicks during the 6.6 Super Wow Sale.

These billboards didn’t just advertise. They teased, they intrigued, and they definitely got people talking.

Because when a billboard makes people stop, snap a photo, and wonder what’s next—you know that’s clowning done right!