Malaysian Animals Taking Over KL | Big Tree
News
-
19.11.2020

Malaysian Animals Taking Over KL


KUALA LUMPUR, 4 November 2020 - Big Tree, Malaysia’s leading Out-of-Home (OOH) media specialist, has produced the ‘Ilustrasi Haiwan Malaysia’ a series of vibrant images of animals unique to Malaysia, displayed around the vicinity of Malaysia’s most iconic landmark, the Petronas Twin Towers.


In the spirit to liven up the city and to educate audiences about Malaysian animals, this display of colourful artistic mastery on the KLCC Snorkels OOH media forms an animal art gallery showcasing 12 different animals. These animals include the Malayan Tiger, Pygmy Elephant, Malayan Tapir, Lesser Mouse-Deer, Proboscis Monkey, Bornean Orangutan, Rhinoceros Hornbill, Malayan Pangolin, Leatherback Sea Turtle, Malayan Peacock-Pheasant, Malayan Flying Lemur, and the Malayan Gaur.


Chief Executive Officer, Shukor Ariffin said, “The idea behind ‘Ilustrasi Haiwan Malaysia’ is to enlighten and educate audiences on the uniqueness of Malaysia’s animal kingdom in a creative and engaging way, whilst demonstrating the best use of OOH media through strong & colourful imagery. The space allows for engagement too, where the public could scan the QR codes to learn more about the animals. In light of the current situation, we hope to brighten someone’s day as they drive or walk by our media”.


The inclusion of individual QR codes embedded into the visual of each animal provides Big Tree the opportunity to generate awareness amongst audiences on the population, conservation status, habitat as well as other descriptions on these animals. This initiative comes with the hope of having Malaysians be proud of animals that have its origins in Malaysia, also to potentially spur their interests in helping out with animal and habitat conservation.

For further information, kindly contact:
Nita Zulkifli at nita@bigtree.com.my or +6012 297 9456
Hanif Shaarani at hanif.shaarani@bigtree.com.my or +6013 600 8010

 

Or you might also be interested in :-

News - 29.03.2024
e-BIG News - Edition 35
We’re only 3 months into 2024 and brands are already embracing creativity to dominate the OOH space with numerous innovative executions
Read More
News - 01.09.2023
BIG TREE FOSTERS HEARTFELT CONNECTIONS ON DIGITAL OUT-OF-HOME (DOOH) IN KLANG VALLEY THROUGH ITS NEWLY LAUNCHED “APA KHABAR?” CSR CAMPAIGN IN SUPPORT OF MENTAL HEALTH AWARENESS
“Apa Khabar?”. In conjunction with World Mental Health Day, Big Tree launched a CSR campaign encouraging the Malaysian public to share uplifting messages and photos on OOH.
Read More
News - 30.09.2023
e-BIG News - Edition 33
Apa Khabar? campaign contest launched by Big Tree encouraged Malaysians to share positivity through the means of OOH in support of mental health awareness this October 2023. 
Read More