e-BIG News
Spotted Across Malaysia:
Our DOOH Network Expands to
Ipoh, in Johor & the KL City Centre
From familiar roads to fresh ground, CuBig is expanding its footprint across Malaysia. In the heart of Kuala Lumpur, CuBig @ KLCC Walkway features a high-definition screen that puts your brand in front of the city’s vibrant flow. Meanwhile, along one of the busiest highways in the Klang Valley, CuBig @ MRR2 Ampang delivers dynamic, dual-sided visibility to high-volume traffic commuting between Cheras, Ampang, and the Sungai Besi Highway.
Up north, CuBig @ Jalan Sultan Azlan Shah, Ipoh is strategically positioned to connect the city’s key zones – from commercial districts and residential neighbourhoods to industrial areas, reaching over 2 million vehicles monthly.
And down south, we are crossing borders – quite literally. CuBig @ Johor–Singapore Causeway now stands tall at one of the busiest land checkpoints, turning heads and capturing the attention of millions every week.
More Than Just A Space:
DOOH Celebrates
Moments That Matter
We were spreading the joy and blessings of Hari Raya with ‘Foto Hari Raya Paling Menarik’, an interactive campaign that brought your cherished moments to life on our Digital Out-of-Home (DOOH) screens across Klang Valley!
This campaign was about celebrating togetherness and giving back. With the ‘Share your memories, Share your rezeki’ tagline, we received a phenomenal 7,589 submissions of family raya photos in less than a month! The creativity and passion displayed in their Hari Raya pictures by all participants were truly inspiring.
It became a more meaningful Hari Raya Aidilfitri for the 12 lucky families whose standout entries were selected for their heartfelt expression and originality.
Each winner received RM500 in duit raya, and in their honour, we also donated RM200 to the Media Prima-NSTP Humanitarian Fund – a small act of giving to brighten the festive season even more.
A live broadcast from a moving train?
Now that’s a first!
Who knew your daily commute could smell this good? Softlan took over the Kelana Jaya LRT line and the airwaves – transforming a mundane ride into a multi-sensory experience that commuters won’t forget.
In collaboration with TV3’s Wanita Hari Ini, the first-ever LIVE broadcast from inside the train featured celebrities and influencers, turning the ride into a surreal, talk show–like experience. They shared conversations around
freshness, comfort, and confidence – the very essence of what Softlan represents.
But Softlan didn’t stop there – they elevated the everyday commute. The true scene-stealer? Scent diffusers filled the train with the signature freshness of Softlan Complete 5 in 1, wrapping every journey in the comforting aroma of freshly laundered clothes!
From BIG Ideas to BIG Wins!
We are incredibly proud to announce that we’ve taken home wins across multiple categories at the MARKies Awards 2025 Malaysia – and we couldn’t be more thrilled!
But that’s not all – we are proud to share our campaign “Jom, Teka Peribahasa!” is a finalist at MDA’s d Awards 2025 for Best Use of DOOH, organised by the Malaysian Digital Association (MDA). This honour celebrates bold ideas, smart tech, and creative storytelling — and we are excited to be among the industry’s most forward-thinking talents.
These wins are a testament to the dedication, bold thinking, and creativity of our amazing team — and the trust of our partners who made these ideas possible.
A huge thank you to everyone who’s been part of this journey. This recognition only inspires us to dream bigger and go even further.
