e-BIG News
Precision in Placement:
The Power of Targeted OOH
Effective advertising isn’t just about being seen — it’s about being seen by the right people at the right places. Levi’s exemplified this through its Programmatic Digital Out-of-Home (pDOOH) campaign, which tailored messaging based on demographics and location.
By strategically targeting key consumer groups — like commuters at KL Sentral and shoppers in KL’s Golden Triangle — Levi’s ensured its ads resonated with those most likely to engage with the brand.
Similarly, the education sector leverages OOH to connect with students, parents and communities in meaningful ways. Universities use strategic placements near campuses to guide students, reinforce institutional pride and celebrate academic achievements. Whether through directional signage or city-wide recognition of rankings and milestones, OOH plays a pivotal role in shaping perceptions and influencing decisions.
In both fashion and education, targeted OOH advertising proves that when content meets context, impact follows.
Precision in Placement:
The Power of Targeted OOH
Great OOH campaigns spark recognition, emotion and action. They create moments that stick with audiences long after they’ve passed by the advertisements. Beryl’s mastered this by using rich visuals and strategic placements to immerse audiences in the indulgent world of premium chocolate, ensuring every impression felt as delightful as their products.
Similarly, Suruhanjaya Tenaga’s “Pesan Mak” campaign took a different but equally impactful approach by tapping into Malaysian nostalgia. By transforming a familiar maternal reminder into an OOH message, the campaign didn’t just inform — it engaged audiences in a personal and humorous way.
These campaigns prove that the magic of OOH lies in its ability to turn everyday moments into memorable brand interactions.
Star Power Meets Street Power
DOOH turns star power into street power, making brand ambassadors like Zizan Razak and Amelia Henderson unmissable on YES 5G’s ads on digital screens. Their familiar faces, paired with dynamic visuals and strategic placements, created instant recognition, trust and engagement. More than just branding, DOOH transforms endorsements into powerful brand experiences that captivate, influence and convert.
Game On, Drive On:
Electrifying OOH Experiences
Acer’s Predator League 2025 and Nissan’s KICKS e-POWER took over the cityscape with high-impact visuals, leveraging Big Tree’s CuBig @ KLCC Junction to captivate audiences with larger-than-life anamorphic displays.
These dynamic campaigns didn’t just showcase a product or event — they created a spectacle, transforming ads into unmissable experiences that sparked excitement and engagement. With a blend of innovation, storytelling and a whole lot of style, these campaigns prove that when technology meets creativity, the streets become a stage for unforgettable brand moments.
The Art of Matching Content to Format
As a marketer, before you design an ad, what do you need to know? What’s your key message? How will you visually represent it? OOH is more than just a media space — it’s a platform where brands can command attention, evoke emotion and build lasting recall. However, impact isn’t just about visibility; it’s about using the medium creatively.
