e-BIG News
30 years of growth, creativity and pushing the boundaries of what’s possible in OOH advertising, it is in the way that Big Tree is rooted to its innovation while staying grounded in the values that have defined us since the beginning.
From turning billboards into experiences to embracing digital technology, we have evolved alongside the brands we have worked with, always striving to bring fresh ideas to the table. Started off the year with a sustainability project that blossomed into an inspiring experience that offered the young community of Yayasan Chow Kit an opportunity to personalise their stationery cases made of upcycled billboard vinyls. As a further expression of Big Tree’s commitment to growth and sustainability, we distributed eco-friendly DIY plant-growing kits to our stakeholders, symbolising growth and nurturing that has been central to our shared journey.
The “Jom, Teka Peribahasa!” contest engaged with the Malaysian public, having them guess the correct Peribahasa and craft creative sentences which saw almost 2000 participations altogether. Three winners received exclusive prizes and we thank all our media partners under Media Prima Berhad for this success. This year has been a journey of constant growth – creating connections, fostering creativity and building lasting relationships.
Tantalising the Senses
with Creative OOH
The talk-of-town Disney Cruise is sailing from Singapore soon and Malaysians were already catching a sprinkle of magic right here in Klang Valley. Disney Cruise treated audiences at the CuBig @ KLCC Junction near the iconic Suria KLCC with Mickey and Minie screened bigger-than-life which was itself an experience that got everyone buzzing, from Disney lovers to little dreamers!
IOI Resort City transformed a destination from a question mark into an exclamation point illustrating compelling creative narratives at the busy KLCC junction. Its bold tagline of “Nothing to do in IOI Resort City? Think again!” was coupled with a stunning 3D anamorphic visual that highlighted four of its iconic Marriott Bonvoy hotels that piqued audience’s interest.
Six years of lightning-fast deliveries across its wide network, and around the year, J&T celebrated its milestone and turned up the heat in BIG, anamorphic and #KasiJadi style! J&T’s stunning visual of its super-cute turbo-charged rabbit mascot sprinting across the massive display flaunted their unmissable campaign message to ‘Hantar #KasiJadi’. Additionally, their brand story appeared on the Beamer Series at Federal Highway and on LRT Kelana Jaya train with a 360° immersive experience that made way to stay top of mind.
Gardenia invited commuters to step into a chocolatey wonderland at the LRT Kelana Jaya line with an entire train wrapped inside and out, offering a visual feast to celebrate its latest creation — Gardenia Toast’em Choco Perfecto! As the doors closed, an enticing tune filled the train, tempting commuters to savour the new Toast’em flavour.
Adding to the magic, chocolate-scented diffusers filled the air with a rich aroma of Choco Perfecto and QR codes were displayed in the train, creating a truly immersive experience that brought commuters close to the flavours of the new Toast’em family member.
By weaving creativity into OOH and connecting with urban audiences in high-traffic areas, these campaigns transform spaces into an invitation to discover.
Meet Audiences Where They Are
Snickers reminded KL drivers of an alternative to driving happily – their latest digital OOH campaign positioned at multiple locations within Klang Valley was a hunger-busting masterpiece, cheekily asking, “Lapar ketika memandu?” and suggested turning traffic stops into snack stops with Snickers. Strategically placed at high-traffic spots, these DOOH ads felt like they spoke directly to drivers with rumbling stomachs, proving that even an everyday struggle like hunger on the road can become a fun brand moment on out-of-home.
TikTok Shop Live, on the other hand, positioned itself at one of the busiest transit hubs, KL Sentral, showcasing its 12.12 live-selling sessions on the towering DOOH vertical screens. This real-time monumental spectacle turned heads and inspired instant action as they revolutionised the online shopping experience with live interaction on DOOH screens. Positioning campaigns where audiences are located is the essence of OOH today!
