With a towering dual-panelled digital display situated along one of Klang Valley's busiest highways, gain unparalleled access to consumers via CuBig @ Federal Highway, Big Tree’s latest digital out-of-home media. Advertisers may influence commuters from the surrounding landmarks and dense commercial and residential areas travelling to and from Shah Alam, Subang Jaya, Petaling Jaya and KL City centre with large, glittering content on OOH.
Honda speaks true to their words when they say “Dominasi Prestasi”; complementing the red arches on the Spectacular Arch @ Federal Highway with reds of their own, Honda promotes two of their new sexy rides with strong visuals and even stronger brand messages.
This riveting campaign fueled and captivated users of the Federal Highway as studies have shown that more than 50% of Malaysians would find OOH advertisements that feature striking colours and catchy slogans to be more memorable*.
Take out the birthday cake, blow out the candles and… make a wish on OOH!
Malaysian fans of international superstars are now putting on their creative hats to stunningly broadcast their beloved idol’s special day; fans self-produce bespoke birthday messages and advertise them on digital and static out-of-home (OOH).
This meaningful interaction between fans and idols not only showcases the love and gratitude shared by fans for the latter party but also publicises the idol as studies have shown that 39% of Malaysians found OOH advertisements that feature famous celebrities more memorable.
*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).