e-BIG News – Edition 23

Position your brand as an industry leader by appearing on our latest digital OOH offering, the CuBig Series @ Times Square. These high-definition screens are located along Jalan Imbi, an arterial route in the center of Kuala Lumpur that serves audiences from the surrounding landmarks such as Berjaya Times Square, the PARKROYAL KL Hotel, and the soon-to-be completed Bukit Bintang City Centre. Jalan Imbi is also connected to other major roads such as Jalan Sultan Ismail, and Jalan Raja Chulan.

Offer the masses, made up of trendy shoppers, tech-savvy youngsters, and key decision-makers, intimate insights into your brand with exciting imagery injected with strong branding; imparting unto them an unwavering sense of brand loyalty that translates to immediate conversions. Brands may also utilise the multi-screen synchronisation for a greater brand experience, delivering repeated visuals or highlighting different features of a product for stronger impact.
Malaysian animals take over Kuala Lumpur!
In the spirit of brightening up the city in light of the COVID-19 pandemic, Big Tree unveiled colourful illustrations of Malaysian animals on the KLCC Snorkels; a set of large lightboxes that dot the base of Malaysia’s number one landmark, the Petronas Twin Towers. This campaign was launched as part of our sustainability initiatives with the objective of generating awareness about animals unique to Malaysia and their conservation statuses.

This campaign leverages the distinct strengths of OOH media to showcase eye-catching visuals of Malaysia’s animal diversity to engage the mass audiences that visit this vicinity daily.

Each visual was embedded with an individual QR code to facilitate further audience engagement. Upon scanning, audiences will be transported to an online landing page where they may learn more about each animal, including their eating and breeding habits, as well as their habitats.

This campaign has since garnered attention from national media, and has gone viral on social media due to the fact that 97% of Malaysians own a mobile device*, and 92% would search for more information upon seeing an out-of-home advertisement**.

*Wearesocial (2020)
**Ipsos, as commissioned by Big Tree (2017)
A Media Reach Survey conducted by Kantar Media Malaysia in August 2020 concluded that OOH maintains an 80% noticeability rate. Equipped with this knowledge, Wellous secured a network of pillars and pillar arches throughout the Kuala Lumpur City Centre for their official OOH debut in Malaysia.
Wellous strategically chose pillars and pillar arches located along busy roads such as Jalan Sultan Ismail, and Jalan Bukit Bintang to ensure maximum engagement. They also carefully planted their vibrant visuals close to high-end offices, busy transit stations, and bustling retail centres in order to reach corporate professionals, trendy youths, and other health-conscious urbanites, converting them into brand believers and achieving instant call-to-action. Wellous delivered their message of health via colourful imagery accented with exciting OOH media features such as 2D extensions to leave an indelible impression on pedestrians and motorists alike.

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