e-BIG News – Edition 21

Stand out from the hustle and bustle of Federal Highway traffic by appearing on the Beamer Series, a succession of large displays punctuated by an illuminating lightbox feature. Leverage on this sequence of panels to maximise branding opportunities by either exhibiting repeated campaign visuals for augmented impact, or by featuring different products or unique selling points of a product to entice road users further.

Located towards the Menara Telekom Malaysia and Universiti Malaya exit along the Federal Highway, this media will reach the perpetual heavy traffic of commuters, made up of industry leaders, corporate professionals, affluent families, and trendy youths, from Subang Jaya, Petaling Jaya, and Shah Alam on their way to the KL City Centre and back.

Take this opportunity to establish brand supremacy and to instill strong brand recall in Johor Bahru (JB) by presenting brilliant brand messages on the latest digital OOH; the Digital @ Tebrau. Deliver dynamic creative visuals to impact the large volumes of traffic, made up of affluent locals commuting daily on Jalan Tebrau, one of Johor Bahru’s busiest roads. Furthermore, this key route connects with the North-South Expressway and the JB Eastern Dispersal Link, extending brand influence and awareness to interstate and international travellers.

Brands with nearby outlets may achieve immediate call-to-action by utilising this screen to feature directional routes, driving or increasing consumer footfall to their premises. Similarly, brands with e-commerce platforms may achieve escalation in site visits to potentially spur growth of online revenue.

The new normal requires realignment and restructuring of routines, as well as reorganisation of mindsets amongst audiences across all demographics. Urban audiences who are always on-the-go, aggregated by the practices of the new normal, desire concise and accurate information being delivered to them. To enrich the lives of these audiences and support their interest in keeping abreast with current happenings, BIG News by NSTP delivers live news headlines from the New Straits Times Press (NSTP) through Big Tree’s digital out-of-home (DOOH) screens. The latest headlines will be updated regularly at selected locations between 7am to 7pm daily.

The live news feed is currently available at 7 locations within the Klang Valley with plans to expand to screens along the KL Monorail, LRT Kelana Jaya Line and LRT Ampang & Sri Petaling Line. Brands would also have the opportunity to captivate the highly mobile audiences of the Klang Valley with sponsored content, supporting brands’ community initiatives to keep audiences well-informed of recent news and augment brand recall. Observing that 86%* of Malaysians trust the news while DOOH being a highly efficient tool to engage audiences, brands are able to leverage on these advantages in enhancing brand trust and loyalty.

*Ipsos (2020). Coronavirus tracker result (March 23 – March 26, 2020).

Platinum Victory, recognised as one of Kuala Lumpur’s most established real-estate developers, recently presented an OOH campaign on the LuMi Series along Jalan Cheras. Leveraging on the efficacy of omnichannel media strategy of augmenting OOH with online engagements, Platinum Victory employed Big Capture, an exciting feature from Big Tree’s offline-to-online (O2O) solutions branch, Big+. Big Capture utilises geofence technology to deliver online banners to road users who drive within the vicinity of these media, subjecting them to double impact of brand ideas to induce immediate call-to-action. Platinum Victory’s integrated O2O campaign had achieved a successful click-through rate of above average.

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