KUALA LUMPUR, 17 March 2025 – In the spirit of togetherness and giving, Big Tree, Malaysia’s leading Out-of-Home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, is proud to launch ‘Foto Hari Raya Paling Menarik,’ an interactive campaign that invites Malaysians to share their cherished Hari Raya moments. Running from 17 March to 13 April 2025, the campaign aims to spread festive cheer by showcasing heartwarming photos of family celebrations on Big Tree’s Digital Out-of-Home (DOOH) screens across Klang Valley.
Hari Raya is the perfect time for families and friends to come together, rekindle bonds and celebrate unity. It is also an opportunity for the Malaysian public to embrace the spirit of togetherness, strengthening connections that go beyond just personal circles. Through ‘Foto Hari Raya Paling Menarik,’ Big Tree hopes to ignite this sense of unity, turning public spaces into vibrant celebrations of shared joy.
Under the tagline “Kongsikan kenangan, Kongsikan rezeki” (Share your memories, Share your rezeki), the #FotoHariRayaBigTree campaign embodies the true essence of Hari Raya — sharing, caring and fostering a compassionate community. By inviting the public to submit their treasured festive snapshots, the campaign transforms DOOH screens into a vibrant display of joy and unity, reinforcing the bonds that connect Malaysians.
Adding to the spirit of giving, each selected winner will receive RM500 Duit Raya. On top of that, RM200 will also be donated to the Media Prima-NSTP Humanitarian Fund under the winner’s name. This noble initiative does not only brighten the Eid festivities but also ignites empathy and raises awareness on the beauty of helping others, reinforcing the value of generosity and humanity in our society.
“The festive season is about more than just a celebration; it’s about sharing happiness and giving back. Through ‘Foto Hari Raya Paling Menarik,’ we hope to use our DOOH screens to create a sense of community and bring smiles to people’s faces while contributing to a greater cause.
I, personally, would be happy to see the smiling faces of Malaysians in their beautiful Raya attire! Seeing these moments on our screens would make my day and make me feel as if I’m celebrating with them. I hope that this sentiment resonates with all Malaysians when they come across our screens,” shared Big Tree Chief Operating Officer, Stephanie Wong.
Winning photos will be displayed on Big Tree’s DOOH screens for two weeks, from 17 to 30 April 2025, allowing the wider public to partake in the joyous moments shared by fellow Malaysians.
As part of this initiative, ‘Foto Hari Raya Paling Menarik’ also aligns with Media Prima’s #IndahkanMemori theme for Ramadan Raya 2025, which encourages families to embrace the spirit of the festive season and create cherished memories that last a lifetime.
For more details on how to participate, visit www.bigtree.com.my or follow us on Facebook and Instagram @bigtreeoutdoormy. Let’s come together to celebrate Hari Raya by sharing memories and spreading blessings!
#FotoHariRayaBigTree #IndahkanMemori
