“A countdown for fries?” Exactly — and it captured everyone’s attention.

For a moment, Bukit Bintang didn’t feel like just another day in the city — it felt like something bigger. Golden fries lit up our DOOH screens in bold, dynamic motion, turning heads and making people ask, “What’s with the fries and the countdown?” And that spark of curiosity? That was exactly the point.

McDonald’s masterfully celebrated International French Fry Day. As the brand synonymous with iconic fries, McDonald’s delivered a standout activation that drew massive crowds and created real buzz on the ground. Passersby were instantly engaged by bold, cinematic visuals — golden fries launching sky-high against McDonald’s signature red. Our DOOH screens didn’t just display visuals; they built anticipation, drew attention, and redefined how brands connect with audiences in high-traffic environments.

A lively crowd gathered in the heart of Bukit Bintang, drawn in by upbeat tunes from live buskers and fun, interactive games led by an energetic emcee. As the excitement built, the countdown began. The moment it hit zero, our DOOH screens lit up in perfect unison, unveiling McDonald’s latest star: the XXL Fan Fries Meal. And what better way to cap off International French Fry Day? McDonald’s sweetened the deal by giving out free fries to the crowd — a truly golden treat for a golden celebration!

How would you celebrate International French Fry Day?