Amid the daily rush at KL’s LRT Masjid Jamek station, a young woman broke down in distress after receiving a suspicious call about a parcel she had never ordered. Shocked commuters paused — some concerned, some confused, as the emotional scene unfolded in real-time. Was it a scam? Was it real?

In truth, it was part of a powerful on-ground activation to promote the upcoming TV show, CelcomDigi hashtag#KisahBenar — a gripping series that exposes real-life stories of scams happening right here in Malaysia.

But what truly set this campaign apart wasn’t just the live dramatisation. It was how multiple touchpoints were integrated to turn a public space into a cautionary tale. At the heart of the station, stood a hologram machine presenting realistic scam scenarios that mirrored the TV show’s themes. These hyper-realistic projections brought everyday scam tactics to life. From fake parcel deliveries to impersonation and phishing — reminding audiences how easily anyone could fall victim.

The activation merged storytelling with spatial impact, transforming a high-traffic transit hub into an unexpected stage where awareness met emotion, and fiction echoed reality.

The result? A buzzworthy campaign that not only got people talking but made them stop, think, and reflect because sometimes, the best way to stay safe is to first believe it could happen to you