PETRONAS welcomed everyone to visit ‘our home’ — a place that is rich in charms and characters.
From the first step to the last, PETRONAS has outlined an immersive walkway that best showcases the beauty of our home.
This tunnel that connects Suria KLCC to the KLCC Convention Centre seamlessly transitioned between the Malaysian forests, mangroves and ocean that feature unique and protected local wildlife using motion sensors, sound effects, 2D cutouts with LED backlighting and stunning digital capabilities.
Working professionals, industry experts and shoppers who journeyed through this walkway will be greeted by the chirps and trills of birds and crickets, ushered by the twinkling lights of fireflies, welcomed by the majestic Malaysian wildlife and loomed by the ravishing sea creatures every step of the way.
This highly immersive tunnel walkway started and ended with a picturesque preview of a more sustainable home, a Net Zero Asia, to remind everyone of the need to protect the natural beauty that is already ‘our home’ through sustainable and innovative means.
This ambitious initiative by PETRONAS to create a mesmerising static and digital walkway is a first-of-its-kind, a grand kickoff to more captivating advertising for Big Tree.
Using creative storytelling, tunnel domination, sound effects and motion sensors, PETRONAS encouraged every passerby to join the cause, one eager step at a time.