DOOH turned star power into street power, making every glance an opportunity to engage, influence and convert.

From epic-sized smiles to eye-catching gestures by the brand ambassadors of the YES 5G Uncap Yourself show, Zizan Razak and Amelia Henderson, being the familiar faces on massive digital screens weren’t just branding but a magnetic force pulling consumers in. With the added motion and interactivity in the visual, as well as the strategic ad placements throughout Klang Valley, the roles of these ambassadors were not only endorsing the YES 5G brand but also elevating the trust and relatability of the brand with consumers and passersby.

Instant recognition of ambassadors created an emotional connection with the audience, making their endorsements a compelling story that cannot be ignored. Whether it was to drive footfall, amplify a campaign across multiple touchpoints or influence purchasing decisions, DOOH transformed brand endorsements into emotional brand experiences.

In a world of distractions, star power made a significant difference — capturing attention, being unmissable, sparking conversations and turning every passing moment into a potential conversion.