A live broadcast from a moving train? Now that’s a first!
Softlan didn’t just take over the Kelana Jaya LRT line — they took over the airwaves, too. In a groundbreaking collaboration with TV3’s Wanita Hari Ini, Softlan turned an ordinary commute into a full-fledged media spectacle, broadcasting LIVE from inside their scent-sational train.
The energy was electric. Celebrities and influencers packed the train, created an event so surreal it felt like a moving talk show on tracks. As the cameras rolled, hosts and guests discussed all things freshness, comfort and confidence — the very essence of what Softlan stands for. And who better to bring this message to life than Wanita Hari Ini, a program dedicated to empowering women with everyday solutions that make life better?
But Softlan didn’t just stop at breaking records — it went all-in on the four senses:
| See | A visually striking train wrap featuring an array of vibrant clothes in Softlan’s signature colours turned the train into a moving work of art. |
| Hear | At selected train stops, commuters were greeted by Softlan’s signature jingle, making every journey a melody of freshness. |
| Smell | The true star of the show — scent diffusers filled the train with the refreshing aroma of Softlan Complete 5 in 1, ensuring every ride smelled as fresh as newly laundered clothes. |
| Touch | At Softlan’s activation booths, commuters could feel the softness of fabric displays, bringing the brand’s promise of freshness and comfort to life. |
Softlan’s campaign visuals dominated key stations too, including digital screens at Kelana Jaya LRT and KL Monorail, ensuring the freshness stayed top of mind.
With activations that also rolled out at KL Sentral, Masjid Jamek, Pasar Seni and Bangsar, this campaign didn’t just set a new standard for OOH — it redefined how brands engage with audiences. Because when your campaign makes history, turns heads and smells amazing, you know you’re on the right track!
