Wellous charged straight into a new era of nutrition. Their recent campaign boldly reframed their product not as a supplement, but as a functional food — an everyday essential for modern living.

To drive home this message, Wellous turned to Out-of-Home (OOH) with a sharp, minimalistic campaign at KL Monorail’s Bukit Bintang Station and Jalan Raja Chulan. With clean visuals and clear messaging, the campaign stopped you in your tracks, sparking an interest in consuming functional food as part of your daily health routines.

But the impact didn’t stop at the street. With QR codes built into the design, the campaign seamlessly extended into digital touchpoints — inviting passersby to explore Wellous’ broader wellness ecosystem via its website, social media, and community platform.

When functional food met functional media, great things happened.