Appeton’s “Mak, Dah Makan?” campaign tugged at the heartstrings of Malaysians, transforming a simple phrase into a powerful message that ignited emotions.

It was not just about supplements; Appeton Wellness 60+ was about giving ‘Mak’ her best life, filled with vibrant moments and cherished memories.

With impactful OOH displays that spanned Peninsular Malaysia, Appeton, featuring Dato’ Siti Nurhaliza, brought this message to life. The campaign’s strength laid in its simplicity – clean visuals and a direct message that resonated deeply. It was a gentle reminder that the most precious gift we can give our mothers was our genuine care and concern, expressed through simple acts like asking, “Mak, Dah Makan?”